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What is Jake Paul up to?

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PewDiePie takes aim at Jake Paul’s new $19.99-a-month “financial freedom” pitch to teenagers.

Felix Kjellberg, better known as PewDiePie, spent a recent upload picking apart Jake Paul’s newest business venture in a video simply titled “What is Jake Paul up to?” The target is the Financial Freedom Movement, a subscription platform Paul launched in mid-February 2020 with an in-person rally, pitched squarely at teens and young adults as a way around “cookie-cutter 9-to-5 jobs” and traditional schooling. What follows is less a business review than a public dissection of the pitch itself.

• The Financial Freedom Movement charges $19.99 per month for video courses on financial literacy, personal branding, and influencer strategy, featuring Paul and other invited creators.
• Paul introduced the platform with a live, in-person rally in mid-February 2020 before pushing it online as a recurring subscription product.
• PewDiePie’s reaction video dissected the promotional material and mocked the platform’s central premise, drawing wide notice across YouTube commentary circles.

Core Promises of Financial Freedom

Strip away the branding and the Financial Freedom Movement is a recurring $19.99-a-month subscription to a library of video lessons. The courses cover personal finance basics, how to build a personal brand, and how to grow a following as a content creator, with Paul fronting the material alongside other creators he invited onto the platform. The framing throughout is aspirational: skip the classroom, skip the entry-level job, and learn wealth-building directly from someone who built an audience of millions online.

That framing is exactly what drew scrutiny. Critics across digital media pointed out that a platform promising financial literacy and “freedom” was, structurally, a recurring subscription charge aimed at an audience of impressionable teenagers and young adults who may not have steady income to spend on it in the first place.

PewDiePie’s Breakdown

Kjellberg’s video walks through Paul’s promotional rollout, including the mid-February rally that launched the movement, and lingers on the gap between the platform’s promises and its actual content. His most quoted line from the video cuts straight to the skepticism driving the whole reaction.

Yes, Jake Paul is the person I envision when I think of financial freedom.

The sarcasm lands because of who’s delivering the pitch. Paul’s audience skews young, and the Financial Freedom Movement’s marketing leans directly into that demographic, offering an alternative to school and traditional employment rather than a supplement to it. PewDiePie’s video treats that positioning as the real story, more than any specific course content.

Drivers of the Growing Backlash

The criticism wasn’t confined to one video. Across YouTube commentary channels and digital media coverage, the recurring complaint was the same: vague promises of wealth generation and influencer fame, sold at a fixed monthly price, to an audience least equipped to evaluate whether the material is worth it. The Financial Freedom Movement became a shorthand example in a broader conversation about influencer-run “education” products aimed at teens, with Paul’s name and platform size making it an easy target for exactly that critique.

Paul’s launch rally and the subsequent subscription rollout gave commentators plenty of promotional material to work with, and PewDiePie’s video is the most-watched entry in what became a wave of reaction content dissecting the same pitch, the same price point, and the same target audience.